2008 Global Conference: The Changing Rules of PR and Corporate Influence in the Digital Age $29.95

Public relations used to be a simpler business -- no 24/7 news cycle, no bloggers tracking your every misstep -- but technology has changed all that. Today CEOs and the communications executives who represent them must deal with lightning-fast changes in a hyper-connected, highly competitive world. It's not enough to have good PR skills. Technology has reduced the amount of control CEOs have over what their customers think of them. The tools of influence today are no longer the press…

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Last updated: January 13, 2010, 2:55 pm