Standard Deviants School - Marketing, Program 2 - Persuasion (Classroom Edition) $29.98

Ever wonder how companies persuade the public to buy their products? Do you want to know how advertising and public relations make products seem more appealing? Find out as the Standard Deviants illustrate concepts like marketing research and information, targeting strategies, and product positioning.

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Last updated: December 5, 2009, 5:15 pm